Strategic Authenticity

Authenticity

It’s a word I see being thrown around like a drunk girl riding a mechanical bull.

Sloppy and may be being used just to get attention and totally not what she’s about..

K, wait.

Am I telling you not to be authentic?

Hell NO! In fact quite the opposite.

I wanna teach you about Strategic Authenticity and what LIVING authentically really means.

The root word – Authentic – means….

Representing one’s true nature or beliefs; true to oneself or to the person identified.

And Authenticity?

It means living and being that way, wholly and fully.

It means that everything you do and create is for YOU because YOU like it.

Not because it’s what other people are doing…..

Or what you THINK other people will like.

You create your art for you.

It can be so scary to step into authenticity because it is when you are the most vulnerable.

But what I have found is that the more you step into your vulnerability, the more strength you find.

It is when you will get the most positivity in return and where the magic of this life lives.

Magic is real.

But here’s the kicker and where I see a lot of people miss the mark.

They get lost in the magic.

They forget about the strategic part.

You see, we are all dynamic beings and have so many different passions and interests.

But that doesn’t always mean that every passion and interest is what you should express.

Let’s not forget why we’re all here and what we are trying to accomplish.

We are here to create freedom.

Real freedom means that we not only need to be aligned in what we do, but we also have to make sure we are putting ourselves in a position to actually help people in one way or another….

Aka make sales.

You want to have your head in the clouds while your feet are still planted on the ground.

This is where the strategy part comes in.

The individuals and businesses who often represent the strongest authenticity are the ones who are ABOUT something.

Meaning, their audience knows exactly what values and beliefs are behind it.

They know exactly what they are going to get moving forward with your brand because it has a purpose.

There is consistency to the root of every message, every offer and every piece of content that is created.

It’s tight and serves a purpose.

It means also continuing to share things that align with who you are that also positions you in a positive light in front of your audience.

Not airing every piece of your life for the world to see.

So you’re probably thinking…

Great Jessica, sounds wonderful but how in the eff do I get there?

LOL because that was what I used to ask myself.

It’s literally as aggravatingly simple as just making a decision.

You get to decide what you like and what resonates with you – and every moment of every day you are able to observe yourself and start to just pay attention to yourself.

Pay attention to what gives you energy.

Pay attention to what inspires you.

Pay attention to what takes your brain off on a massive train-of-thought.

People love people who are about something.

Don’t be afraid to step into yourself and find the magic.

And remember, people who live authentically don’t need to claim it.